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Importance of Engaging with Your Customers

Your customers are a significant component of your business without whom you will not grow.

For this reason, it is essential to interact with them on their experience with your product or service. Their insights are the most useful information you can get to help you improve your services and thereby increasing customer satisfaction. Customer engagement can occur in different forms, for example, sending a follow-up email. You could also ask them to fill out evaluation forms or contacting them using various business text messaging applications.

Moreover, if customers feel that they are heard and see their input used in your business, it increases their loyalty. It also increases the chances of them recommending you to other potential customers. The bottom line, which is the main focus at the end of the day, much depends on how your customer engagements skills.

Here are some benefits to customer engagement.

Learning from customers

Building a connection with your customers or even potential customers helps you get insights into an idea you want to execute or improve on a product you already have. Since they are your focus and are directly using it, they are better placed to give useful feedback. It goes a long way in steering your business towards growth.

Market research

Connecting with customers on a more personal level using business text messaging applications will come in handy when you need to conduct market research in regards to a product you intend to launch. Data collected helps you to decide on whether to go ahead with mass production, tweak the product a bit or do away with it altogether. Since they already trust you, the information they give is reliable.

Better customer service

Customer engagement helps you understand what is most important to your customers. By connecting with them, whether by hiring an in-house team or outsourcing to call centers in the Philippines, you get to know their pain point; therefore, you can tailor solutions to increase customer satisfaction. Better customer service results in increased happiness, which leads to customer loyalty and at the end of the day, growth in revenue.

Marketing channel

Through customer engagement, you can efficiently market a new product or service to your loyal customers first and even offer a time-sensitive discount for those who opt-in. From this, you can test to see how the market will generally respond to the product you intend to launch, thus forming a basis to the decisions you make after that.


Excellent customer service echoes through and through, achievable through customer engagement. If they liked it and are satisfied, they are probably going to recommend someone else to use your product. There is nothing people believe more than the testimonials of people they know. For this reason, customer engagement needs to top your business’ priority list.

In conclusion, you should strive to continuously engage with your customers through various business text messaging platforms so that you are up to speed with what is important to them. Tastes and preferences change now and then and to get ahead of the competition, you need to use your customers for they are your secret weapon.

About the author

Aman Bisht

Aman bisht has played a crucial role in making TechGeekers He is a passionate tech geek and a part time blogger. He has contributed many article for TechGeekers.