In this age of big data and metrics-based personalization, app developers and business managers find themselves in a position where they have to monitor and adjust accordingly to their customer preferences.
Since mobile users first exceeded desktop internet users in 2014, businesses have had an exodus to mobile platforms to reach directly to their customers. This migration has been characterized by app developments. Currently, any business worth its salt has an app.
Enhancing user experience
These apps are designed to make the business stand out, offer personalized customer experience, and provide tailored content to customers. Because businesses fully rely on the customer data generated from these apps to appeal to their clients, it is critical that you have the right app analytics tool for this purpose.
For example, app analytics tools help you to track user activity in your app, their behavior, session duration and the drop-off points. This knowledge helps you to customize your app experiences based on each individual customer’s taste. Customers tend to fall in love with the organizations which understand their likes, preference and taste. On the flipside, generic text messaging and internet marketing often results in lethargy and reduced customer retention.
Monitoring crash reports and analytics
A great app analytics tool such as Papertrail ensures you monitor every time your user’s experience is interrupted, the type of crash, prevalence and the version of app these particular users have. App crashes are some of the main impediments to the engaging customer experience. The analytics tools help you to identify and solve the crash reports for improved customer satisfaction.
Track users’ engagement with the app
With competition getting stiffer, businesses are practically coming to the customers instead of the customers looking for the businesses. To make your business stand out, you should track your users’ engagements and customize their experiences, you should invest in an app analytics tool which pretty much solves and integrates all your business processes into one harmonious entity. Similarly, the type of tool you choose should comfortably handle Android, Windows and iOS app analytics to reach a wider market.
This way, you are able to understand your customers better and offer the right solutions to their enquiries. In this article, we take a closer look at why it is important to have the right app analytics tools and also look at some of the top app analytics tools.
But first, let us see some of the benefits of mobile app analytics.
- Help in achieving Return on Investment (ROI): Every business sets out on a mission to achieve a certain measure of success. These mobile analytics tools help you to track your performance in a more targeted manner to achieve desired outcomes.
- Customer Information acquisition: With the right mobile app analytics tool, you are sure to not only acquire new customers but also retain them by personally appealing to their preferences and addressing their specific needs. Customer retention is the ultimate epitome of a personalized experience.
- Monitoring crash reports and analytics: A great app analytics tool ensures you monitor every time your users experience is interrupted, the type of crash, prevalence and the version of app these particular users have. App crashes are some of the main impediments to an engaging customer experience. The analytics tools help you to identify and solve the crash reports for improved customer satisfaction.
Choosing the right app analytics tool
These are some of the things you may consider when choosing the right app analytics tool.
1. Able to track ROI
Different apps have varied purposes. While gaming apps may want more in-app purchases, the others like mobile finance apps may want more subscriptions to their loans. But the bottom-line of all these companies is to achieve something at the end of the day.
Whether it is about tracking social shares, referrals or app downloads, you should invest in a great mobile app analytics tool. Some may be interested in user activity in the app, engagement, and reaction to offers.
2. App performance Testing
Because the app is your business premise, you will have to invest in an app to monitor all the processes and segments of your app. When the performance of a particular segment of the app has crashed or not well optimized, chances are high you will lose business from both your repeat customers and prospects.
A mobile app analytics tool which performs these comparisons and delivers more value to a business as it is able to suggest how a page could be optimized to achieve more conversions, engagement or downloads. It all depends on the metrics you have set to achieve.
3. The right mobile analytic tool ensures scalability
When choosing the right mobile app analytics tool, you should always go for one that offers an opportunity for expansion. You should also look for one that ensures all the apps you may be using are integrated and converged in one unit. In a nutshell, it should be a one-stop shop. Abandoning a mobile app analytics tool mid-course may be counterproductive with far-reaching financial implications and critical data loss.
Choosing the right app analytics tool for your business may be a quite a challenge. However, as we have seen in our discussion above, you should always go for one that is user-friendly, cost-effective and dependable to track all your ROI goals. Also of importance is to get an app analytics tool which is compatible with most devices and supports future expansions and improvements. With this knowledge, choosing the right app analytics tool for you should be a breeze!
These are some of the app analytics tools: