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You have probably heard about a UX researcher and are wondering what it is that they do. A UX researcher is all about understanding the customer’s behavior, their likes, needs, dislikes, wants and their pain-points about a product. For one to get all this information correctly, research is conducted. UX Researchers implement various investigative research techniques and tools to come up with the correct data. Read on to understand more on a few things a UX Researcher does.
1. Usability Testing
So what does a UX researcher do, you may ask. To start with, he or she is responsible for a platform’s usability testing. This is the process of sharing a companies intended product or service to potential customers and get an opinion on it. Your main goal is to ensure that you produce products and services that people want to use. By having products and services tested by a group of people, you are likely to know if customers will love or dislike your products or services. This is a great way to get opinions on areas you need to improve your products or services on. Some of the things you may be told to change could be the design, material, texture, size, and colors of your products. Usability testing makes sure that once you release your final product to the potential market, it will not be rejected, and customers will be happy about it.
2. Personal Interviews
One of the great ways to understand what your users’ love, hate, like, or dislike is by conducting personal interviews. Having a face-to-face interview will make you truly understand what exactly your potential customers love. This is what UX researchers do on behalf of companies. They select people whom they ask questions, and from the answers they get, they come up with the best-preferred product or services.
UX researchers do a lot of survey research. Surveys can be conducted by constructing many questions from different groups of people. The answers provided are used to determine the preferred goods or services. They analyze the answers given to the questions and give reports to the relevant companies about user preference. Conducting surveys is one of the ways of obtaining data from potential customers. It is from this data that UX researchers compile reports after analyzing it.
4. Participatory Design
This is the process where UX researchers give users an opportunity to design their preferred design. This is a unique way of involving the customers and making sure that the end product or service is likable by many. From the various designs presented by potential customers, a company can vote for the best and the products will be in form of the winning design.
5. In-Lab Testing
This is where potential users are observed as they complete particular tasks in a controlled environment. Users are asked to describe their thoughts, feelings, and actions of a product or service. While doing these, normally a video is taken which is used for later analysis. By doing this, UX researchers can know if a product or service is fit for the market and where changes need to be made.