The Internet is home to millions of websites. This means that there are millions of websites that may become your competitors. This article will highlight some solid tips and advice that can be used to attract and engage your audience appropriately. These tips include:
Understand your audience
Everything you do needs to focus on your audience. Writing interesting content means knowing who they are, what they want and why they need it. Every time you create content, you need to know exactly whom you focus on, so that you can write everything in a way that speaks out loud to them.
The best way to increase your visitor duration and keep them engaged is to have high-quality content on your site. The more exciting your articles are, the more time they will spend reading them. Make sure that your content is concise and don’t forget to use bullet points and numbered lists where possible. Readers love easy access lists.
Have a clean design
Not everyone is a website expert, especially the elderly. You need to ensure that your website is designed in a clean way and is easy to navigate. Ask a friend to try navigating your website. If it takes you a few minutes for him to find something, you’ll really need to give emphasis on web design and development of your blog. Also, keep in mind that your website is for people from all walks of life, do not make your planning hard on anyone’s eyes, young or old.
Include relevant images
This is an important tip. Visitors won’t stay on your blog if they are not visually appealing. When you use a content-related image, it means much more than any words. Images can evoke feelings, as well as help clarify more than words. Sometimes, try to use visually appealing statistics images for your data-driven articles because the visitors can access that information more quickly and engage them.
Increase the visitor duration of your website by providing the kind of environment that drives them to interact with your site actively. One of the best examples of this is the use of games, but of course, if your site is not focused on games, then games may be misplaced.
As another example, if you manage a financial site, you might consider offering a set of calculators and planners that users can use to plan their financial resources. You obviously need to find something that matches your audience’s interests.
Nothing can destroy an attractive part of the content more than its lack of editing. A misspelling or misuse of words can destroy your credibility and reduce the reader’s confidence in you as an expert.
Mix things up
Content can be expressed in a number of styles. It can be read, watched and listened to. By creating many different types of content, you will maintain the flow of creativity. Some content types are better suited to blog sharing. Others are best suited as podcasts or videos.
Test, test again
Do not let your website go live without a test driven. Ask some friends to try it on laptops and smartphones. You need to make sure that your website is displayed on all web browsers and most smartphones, also take into account computer compatibility.
If you design your website using Windows 7, someone else may need a website that works on Windows XP. Screen size should not be neglected either. Most laptops are widescreen, this makes it necessary to use CSS to ensure that your website fits into a variety of screens.