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Your blog or website is the most effective sales tool you have. Whether you’re a writer or a dissertation editor, a website is the first spot where a potential customer visits before they decide whether or not to buy your product or service. Conversion Rate Optimization (CRO) is the number of website visitors who take action. It’s a strategy behind modifying your website to get more leads.
The difference between a normal website and one with a high conversion rate is all in the time and effort put into Conversion Rate Optimization. It’s the consistent fine-tuning of every little detail to be successful in sales to get the customer to take action, either call, visit, buy, or even send an email.
So, how do you ensure you increase the conversion rate on your site or blog? Here are some useful tips.
Get Rid of Distractions
This is important. You want your visitors to focus and take action and not get distracted by it. Surprisingly, a prospective customer with too many options can kill your conversion rates.
The more visual inputs and option your customers have to deal with, the more confused they will get and it may be hard to make a decision. Visual distractions are hard to eliminate completely, but you can take off irrelevant images, shrinking the menu, getting rid or sidebars and big headers, and so on.
A/B Testing on Your Website
A huge conversion rate comes from split testing or A/B testing. It’s a way of using two versions of a web page to a different set of visitors then compare the two, and choose the one with the best conversion rate. In this case, there are different elements on your landing page that you can test, including CTA buttons, headlines, layout and design, color theme, and new elements (videos, picture size etc.). A/B testing is not a one-time event but a continuous update of your site and experiment to optimize your conversion rate.
Place your Call-to-Action Strategically
A call to action is what convinces the users to take action. It can be a landing page for a certain product or a newsletter or form to use to sign up for an email list. Whatever you choose, you need to make visible to your visitors. Make your call-to-action clear and concise.
There are many ways to make a unique call-to-action. You can make it a button with a different color that stands out from the rest of the content page. You can also use personalized text such as “Get a free copy!” Place it near the top of every page or include a text link on every page of your site. Make it as simple as possible but direct to the point.
Make Your Site Easy To Find
Imagine potential customers searching for a product or service they want, but due to the complexity of your site, they can’t reach you. It’s quite disappointing and you may be losing a lot of customers. But you can take small steps to ensure the right customers can find you. Include a strong SEO strategy on your site, test whether the site works on different browsers and ensure it is mobile-friendly.
Using Obvious Action Words in your Headline
Majority of your visitors will first read your headline, which is the text that appears on top of your web page. The strength of the words used in your headline can make or break potential conversion. Remember, you only have limited words to make your product look as appealing as possible. So, use strong, concise and straightforward action words to make a clear headline.
Initially, most users are not going to trust your site. So, you have to earn that trust. The best way to do this is to include customer reviews and testimonials. Users almost invariably trust real reviews that show other happy customers about your product or service. So, if you’re a writing company, the writer’s department can reach out to existing clients for short reviews and include them in your site.
Include High-Quality Images
High-quality images are a good reflection the brand quality. Boost your site’s conversion rate by using smiling customer support staff faces and go for those that represent your company or what it stands for. Images are a good way to get your prospective customers to focus more and develop a common point of interest. It’s as simple as that.
We have talked about some of the key changes you can make to increase your conversation without wasting a lot of time and money. Although CRO is a huge industry, these simple tricks are reliable, proven, powerful, and effective. Implement some of these tips and see what happens to your blog or website. Blog jobs for college students can be a great experience as well if you want to learn it to the full.