What is digital asset management? A Digital Asset Management System or a DAM System is a powerful tool that lets you maximize the potential of storing and utilizing data for your organization. It allows businesses, academic organizations, and other institutions to conveniently store, secure, manage, share, and save data for the users within the group. To sum it all up, Digital Asset Management Systems give us more time to spend on things that matter more than wasting our effort on inefficient file management tools.
The first step to getting the right Digital Asset Management System for your business or for other purposes is to understand Digital Assets in its basic sense. Traditionally, Digital Assets only refer to photos, videos, and other forms of media files. But as the years go by, the definition of Digital Assets has also evolved and the term now includes other types of files including text documents, spreadsheets, and presentations. To help you understand the idea further, here are four things that you need to know about Digital Assets.
Digital Assets are defined by three important elements.
What makes a Digital Asset a Digital Asset?
There are actually three key elements that separate digital assets from simple electronic documents. The first one is that it should be a digital file or one that is electronically stored in computers. The second parameter is that they provide value to the organization that they belong. And the last condition is that they can be searched and discovered through the use of metadata or a set of information that describes the Digital Asset. These three are considered to be the constants in the ever-changing definition of Digital Assets.
There is a difference between a Digital Asset and another type of computer file.
Now that you are aware of the conditions that make up a Digital Asset, you should be able to differentiate them against other types of electronic files. The key here lies within the importance of the Assets to the owner. A simple random photo would not be considered a Digital Asset unless it has a long-term value that can greatly benefit the company or organization that it belongs to. Their value is also determined by the length of time spent to create a Digital Asset and the effort needed to produce them.
Discoverability is an important characteristic of Digital Assets.
An electronic file, no matter how valuable, can not be considered as a Digital Asset unless it can be searched and accessed from the storage. Managing Digital Assets require the use of sets of information and proper classification in order to achieve discoverability. Digital Assets can be associated with technical metadata (intrinsic properties of the files) and descriptive metadata (tags and keywords). Taxonomy is a technique used to classify Digital Assets in a structured and organized manner.
Digital Assets are your channel towards building good relationships with your audience.
Digital Assets, to some extent, could be treated as something that you can use to connect with your target audience. Their value becomes even greater with the increase in interactions and engagements that are happening online. Think of Digital Assets as something that can be used to market your brand and increase consumer loyalty over time.