The Rise of Video marketing In Social Media

Nowadays, the usage of videos in our everyday lives have increased to a quite huge amount be it in terms of marketing or in any other forms of entertainment. The videos can help you a lot in making people understand about what you want to say in a more efficient way.

In the modern days, people are using videos in almost all platforms to do marketing for their own needs. All forms of advertising are being done through this method these days. For a company, it has become compulsory to keep a video marketing strategist to create an appeal to the customers for their respective products. The fast track idea would be a hier a good social media connection agency.

Everyone might have seen or stumbled upon in any kind of marketing videos and get influenced by them. The platforms of distribution for the videos have increased quite drastically in the last one and half years. It can be said with definite numbers that Facebook is getting more daily minutes watched than Youtube for these kind of video contents. Even Snapchat is getting billions of minutes watched for the videos in it. Twitter is also behind in the numbers for the above-mentioned reason.

Now I am going to discuss about the various social media platforms and their video contents.


To start with the most video content composed social media, Youtube, we can say that marketing videos are present here also. The advertising pop-ups before the videos does a lot of marketing for the respective companies but at the same time, it also irritates the people going to watch the videos. Many videos are also uploaded separately for the sole purpose of marketing. Since, Youtube is the online library of video contents for the whole world, it serves as one of the best paltforms for doing any kind of business and also serves the purpose of marketing in the most innovative way.

YouTube continues to be the most popular way for brands to grow their branding, awareness and credibility. With a massive audience base, YouTube allows for using hashtags and links to be placed in the description section. Working with the best Video Production Companies can be a great investment for any brand to make. The quality of the video, the scripting process and the final post-production should be as professional as possible. The better the quality of the video, the higher are the ROIs you can expect from YouTube.


It is the most used social media nowadays and it is also getting more daily minutes watched videos than Youtube. People in this social platform is creating pages and uploading videos for their respective reasons and doing good in terms of marketing. More and more people are addicted to these platforms and the businessmen can reach out to the people or better to say their customers in the most efficient and innovative way. People get contacts of the businesses and start their shopping from the online stores.


Another platform which has also got huge amount of video contents, mostly in the category of marketing. Moreover, this social platform contains all the celebrities of all the world with their official accounts. They might like and favourite a tweet of a particular video related to marketing and readily becomes a form of interaction between them. It is very good for social Connection Video Production . So, the form of marketing through videos is very common and this particular platform is helping in forming the bridge between the customers and the businessmen.


Snapchat has also gained much attention in a very short span of time and the videos it comprises are very creative in their appearances. In this social platform, the videos can have a maximum life of twenty-four hours or even less, if the user of the particular video chooses to. So, the demand of seeing the video will also be much higher in this regard on this particular platform.

As a whole, we can say that the method of using video as a form of marketing is very innovative and it really helps to bring the customers near to the seller in no time.

About the author

Pushkar Kathayat

Pushkar Kathayat is the Chief Editor of TechGeekers. His passion is towards SEO, Online Marketing and blogging.