The current market is facing exponential growth in startups and businesses. The market is highly uncertain and only players who made the right decisions and developed successful strategies will win the market. Content marketing is gaining popularity day by day, however, most of the people know the tip of the iceberg and sail along with it.
The Content Marketing Institute defines Content marketing as,
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
The definition clearly establishes the fact that your marketing approach should be “strategic” and not just some random actions. Moreover, the content should be “valuable, relevant and consistent” that grabs the attention of the audience in a positive way. These three words mark the excellence of content writing and distinguish it from other forms of marketing.
Now the question arises, “ Is it worth spending your time, energy and money on Content Marketing?”
Yes, of course!
- It is Cheap Investment-Greater Results
Even if you outsource, you will be spending less on it as compared to other forms of traditional advertising.
- Large AND Loyal Audience
It is amazing how you can reach out to the world with content marketing using social media and other tools without spending a large amount being in a small business. Also, if you spend your energy and time satisfying your customers’ needs and preferences, you will end up with better and long term relationships with them.
Unlike the traditional ways where the marketing stops the moment you cease the campaign, here, your post may remain active for a long time because it involves content sharing. Moreover, it opens the gates for new prospects and widens your horizons about your business.
So, we are going to suggest some tips that will boost your content marketing strategy and will give a better insight into its appropriate and efficient usage.
DIVERSIFY YOUR CONTENT
Since the name is content marketing, so of course the content is the basic unit of it. As mentioned above, you need to create content which is valuable and relevant. Work upon your content diligently. The content is not confined to long write-ups or blog posts, there is so much more to it. There are more than 100 types of content forms available to you. Be creative and make use of them. Use various forms of content to grab attention and build better relations with your audience.
Analyze and create a right strategy and use these types to persuade and promote your products or services, to build and nurture your customers, and to grow and reach a higher status in the market.
Do not let your content stale! UPDATE! One of the most important things is to regularly update so that you remain in the eyes and minds of your audience. With millions of advertisements, it is really crucial for you to not lag behind. A slight lag may impact you negatively.
HubSpot’s research states that “businesses that consistently provide fresh content to their blog see as many as 126% more leads than those companies without a blog”.
According to a study,”691% of customers have made a purchase after reading a blog recommendation.” So, share your content as much as possible but do not become a pain in the neck, where people gradually lose interest in you.
NO STEALING – INNOVATE-CREATE-ENTERTAIN
Marketoonist Tom Fishburne says, “The best marketing doesn’t feel like marketing.”
Aim to promote naturally and automatically. Sell in a way that your customers should feel that they bought it rather than some marketing strategy forced them to buy it!
Create and present your work in a way that it expels a magnetic effect around. Your work should bring out your individuality and mark your presence in the market. Do not copy from others. This does not mean that you cannot look at other people’s work. Look at them. Look at them for inspiration. Look at them for innovation. Bring something new and entertaining to the table. Create your content that does not leave a person yawning. They should be pleased every time you show up. They should be excited when you publish something. Mix and blend different forms of content. The sky is the limit. Be creative!
DO NOT PRY AWAY FROM OUTSOURCING!
“The important thing about outsourcing or global sourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles.” Azim Premji
It is absolutely necessary that your content is not copied or something that a reader sees in every other page. And for small businesses, content marketing is absolutely important. Not everyone is a writer or artist. Not everyone can spend time on content marketing. So, the market itself offers you the opportunity to hire your staff. Not only this I would recommend you to get things done by professionals in case of SEO campaigns like niche edits. Do not spare your funds on outsourcing. If you know someone else can do it better than you and they can do it for you, Then USE the opportunity without a second thought. This is an investment.
The better the content, the better your ratings, the more your customers and the higher your revenue.
So, there is nothing to worry about. You can hire a freelancer or you may look for an agency. It is your own choice.
FREE CONTENT MARKETING TOOLS
Use the marketing tools available on the web. You do not need to spend heavy amounts on marketing tools. The Internet offers you a number of tools that are free to use. If you do not know how to use them, some of the websites provide the tutorials. Also, you can surf Google for help. Use these tools to recreate your old content into a new fashionable one.
In this highly competitive market, for a small business, to lead and come out of the troop, it is impossible to avoid content marketing. Use your resources and time in a strategic manner with the aid of Content marketing. Wish you luck!