Mass emailing is helpful and efficient for the majority of marketing campaigns. However, mindlessly sending bulk emails can lead to serious problems, such as blacklisting. If you don’t want your messages to appear as spam, you have to put some work in.
While bulk emailing simplifies the marketing effort, it still requires a special approach to make the message efficient and “legal”. The below tips for sending mass emails can help you achieve your marketing goals without ruining your reputation.
Each of the contacts on your email list must be valid. The clients or customers you are sending messages to must be aware that they may get them. Accordingly, it should be people, who share their email addresses voluntarily.
If you send emails to people who don’t know anything about you it’s not just illegal. It’s a sure way to end up in hundreds of spam folders and signal the provider to put your emails in the spam folder automatically while blacklisting the IP.
According to experts from Bytplant, many clients make simple mistakes when sharing their email addresses. As a result, honest companies end up sending emails to wrong addresses. While it’s a waste of money, it’s a chance to end up marked as spam.
If you are about to send mass emails, ask yourself if you are following the law. The CAN-SPAM Act is specifically designed to give you an idea of what you can or can’t do when sending emails. Make sure you are following the law in order to avoid problems.
The CAN-SPAM Act applies only to people using emails for commercial purposes. So if you want to circumvent the law, you need to make sure the content of your email isn’t commercial.
Your email message can abide by all rules but still end up marked as spam. It’s not a problem if it happens to one message. But if you send out hundreds of spammy emails, you are likely to be banned.
The way to avoid sounding spam-like is to get rid of the spam trigger words in the subject line. Be truthful about what the email is about. People want to know what they are about to see when opening an email. If it looks vague or salesy, they are likely to delete it.
No one likes spending time reading long commercial emails. If you want to get an important point though, make it short. Readers are likely to delete the message if they see that it’s too long for their tastes.
While you can’t use spam trigger words in the subject line, you can take advantage of them inside the message. Make sure the first sentence is catchy.
Images make your emails heavy and hard to view. Some people turn off the image viewing option in order not to waste time on loading the messages. For these users, your email will look unattractive since white spots will replace images.
Use mass mailing marketing software to turn your emails into text-only versions. You can use small previews of images, which don’t take up much space.
For emails in bulk, just as for regular emails, calls to action are a must. Make sure you include at least one call to action in the message and repeat it several times to draw the readers’ attention to it.
Review and test your messages several times before sending. Making a silly mistake when sending one message is more or less ok. But if the mistake will be seen by hundreds of your customers, it’s downright embarrassing and may hurt your reputation.
Sending out mass emails is often a necessity for an efficient marketing campaign. Taking the right approach to the task can minimize the risk of messages being marked as spam.