Amazon fba

How to Run a Successful FBA Business on a Budget?

Amazon FBA business is a new trend in the world of e-commerce. With infinite possibilities, it has become a popular choice amongst online sellers around the globe. Amazon FBA provides you the assurance that you need before investing as it is totally legitimate.

It needs substantial investment to start an FBA business that can generate you good income. What if you are on a budget? Having little investment does not mean that you cannot run an Amazon business. It just requires you to spend your money in the right areas for getting a good return. If you are just starting to sell on Amazon, you may want to have a company that provides Amazon FBA prep services navigate the process for you. In addition, this blog will help you out in running a successful FBA business.

Cut Down Startup Cost

A large chunk of expenses involved in an FBA business is designated to the startup.

Some people spend a lot of money on startup and launch but don’t have anything to spend afterward. You should use your money smartly especially when you are on a budget. Make sure that after setting up your FBA business, you have enough money to sustain it.

Some of the aspects of the startup that are pivotal in determining the cost of FBA business are given below:

Product Research

First and probably the most important thing to do before starting an FBA business is product research. There are different ways through which product research is done like tools, surveys. If you have a little cash in your pocket, it is advisable to research product via survey. You can check out the popular products, profitability, competitions and market trends to analyze the best options.

If you opt for product research tools, make sure that you get subscriptions for shorter time to save money.

How to Run a Successful FBA Business on a Budget? 1



If you are on a budget, you cannot spend a lot of money on manufacturing.

How do you get high-quality products at a low price?

That is a million-dollar question. You do not need to manufacture products overseas if you have a limited budget. It might take a bit more effort, but you can find a good manufacturer of your selected product locally. You can use your references or conduct extensive research about the top manufacturers of your product in your country.

If you are going to manufacture the product overseas, make sure that you make a good deal. Never settle on the first offer thrown by the manufacturers. Discuss all the possibilities to make them lower their costs as much as possible

Product Category

Choosing the product category also has an impact on the growth of your FBA business. If you select a category that contains a lot of popular brands, there is less likelihood of you getting sales. So, you should choose a category with minimum competition to boost your sales.

How to Run a Successful FBA Business on a Budget? 2

Source: Productspypro

Amazon Seller Plan

There is an Amazon Seller Plan that you have to choose to start selling on Amazon FBA. If you choose the seller plan smartly, you can save some money. There are two types of Amazon Seller Plans:

Individual Seller Plan

If you are planning on selling one item and ordering a lesser quantity of product units, go for Individual Seller Plan.

Professional Seller Plan

For selling more than one unit monthly and selling different items, Professional Seller Plan is an excellent choice.

Generally, people do not understand which plan is best for them and that costs a lot of money. For beginners who just want to get the taste of Amazon FBA selling, Individual Seller Plan is the best choice. All the people who want to develop a sustainable FBA business should go for Professional Seller Plan.


Shipping is another factor that contributes a lot to the overall cost of FBA business. Different factors determine the shipping cost like the size of the product and country where the inventory is to be shipped. If you choose to sell in the same country where the product is manufactured, you can cut down shipping cost.

Some other shipping hacks can also prove to be cost-efficient. For example, you can put different units in one box to get a considerable decrease in the shipping cost per item.

Also, you can hire a third party for processing and freight forwarding your inventory to save some money. For shipping from China to USA, you should look into FBABEE.

How to Run a Successful FBA Business on a Budget? 3

Source: Chinasourcinginfo

Market Your Products Through Social Media:

Marketing is a great source of inducing sales for your Amazon FBA business. If you are on a budget, you can choose different cost-efficient yet effective ways to reach out to your customers. One of the best methods of inexpensive marketing is social media. You can post your products on different social media platforms like Facebook, Instagram. Using influencers to promote your products on social media is also a good method of marketing your product.

You can also use valuable content to lure your audience into buying your product. For example, posting interesting blogs or videos about your niche with your Amazon FBA prep link in the description.

Optimize Your Product Listing:

You should set your priorities right to get the desired outcomes for your FBA business. There is a very less probability of you earning profits if you don’t have an optimized product listing. You have to make your product visible to the audience by getting to Amazon’s first page. For that, you will have to incorporate different optimization techniques like targeting keywords, posting HD pictures, using the optimized title.

How to Run a Successful FBA Business on a Budget? 4


Reinvest Your Earnings

You have to keep investing in your FBA business to multiply your profits. Especially when you are on a budget, you should make every single penny count by nurturing your business. It does not mean that you go overboard with this idea and start ordering shipments. You have to be calculated in the way you invest your income.

It is advisable to strengthen the already established business rather than heading out for new ventures. You should spend money on branding, marketing and maintaining your product.


It is possible to run a successful FBA business by developing the correct mechanism and setting priorities. The guidelines mentioned above will help you start and run a sustainable FBA business on a budget.

About the author

Pushkar Kathayat

Pushkar Kathayat is the Chief Editor of TechGeekers. His passion is towards SEO, Online Marketing and blogging.