Guest posting is a great way to build your online presence and get some great backlinks to your website. But sadly, too many webmasters don’t know how to go about it, or approach it completely the wrong way. In order to get the most out of your time and avoid the most common pitfalls, we’re going to reveal the best guest blogging practices you should implement into your strategy as soon as possible:
1. Be personal
No one likes a generic email; that’s why you should strive to personalize them when trying to get in touch with other webmasters. Have you noticed something interesting or different about that person’s website, perhaps even read some of the content that’s published there? Then mention this in your email, right along with how your content is going to benefit that person. If you can’t seem to be bothered doing all of this, any Blogger Outreach Service can take care of this for you (and even provide content if needed).
2. Be original
If you’re too lazy to come up with anything better than a generic article that hardly helps anyone, you’re going to have a hard time finding anyone who’s going to be willing to publish it in exchange for a link back to your website. It’s just not going to happen. But if you’re original and your content is designed to solve a certain problem related to the niche you’re targeting, other webmasters will be more than happy to publish it.
3. Be organized
Do a Google search and compile a list of all the potential webmasters you could be getting in touch with. Ideally, their blogs should be in the same niche as your website, because that way you’re going to have the highest chances of them willing to cooperate (plus, the links are going to be contextually related to your website more, making them much more powerful). But if some of them have a generic blog, don’t fret about it; that’s fine too.
4. Be persistent
Too many business owners fall into the trap of setting a couple of emails to other webmasters, then giving up because of no replies. Getting people to publish your articles is – apart from everything else we’ve discussed – also a numbers game. The good news is that if you don’t lose hope straight away and keep grinding at it, you’re going to receive a (favorable) response sooner or later.
5. Be resourceful
Come up with a clever way to get other webmasters to publish your content. For example, you can offer to take care of a certain problem they have for them (by offering one of your services free of charge, for example), and instead of doing it for a monetary compensation, the compensation could come in the form of them letting you post an article on their blog. However, be careful with using this tactic, since it’s best reserved for those webmasters who have a high-authority website you can get some powerful backlinks from.
By putting these tips into practice, you’re bound to see a certain amount of success as time goes on. Acknowledging that success doesn’t come overnight is sometimes the only motivation you need in order to keep on going.