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This is the age of automation, and bots have been successfully deployed in many functions. One of the most exciting and interesting areas where bots are making a huge difference is in managing website traffic.
It would be hard to imagine humans performing these roles to bring in traffic, in a supercharged atmosphere of stiff competition. With so many different parameters, inputs and actions that need to be performed at the same time, it may not be really possible for anyone to drive traffic manually.
Bots in action
The featured site deploys bots to drive traffic, after intelligently weighing in various metrics and factors that need to be considered. For instance, a client website may require huge volumes of traffic from a particular geographical location. It would not be possible for humans to achieve this, but it is possible for a traffic bot to achieve this with superior speed and computing capabilities. This is precisely what happens at the featured site, where bots take over the task of driving traffic to the site. And it is not just any traffic, but desired traffic from specific locations and segments.
Slashing costs and improving ROI
One of the biggest advantages of using bots, is the reduced cost and greater ROI that is achieved. Rather than having to spend for many resources to achieve higher volumes of traffic, it makes a lot of sense to spend lesser on bots and achieve higher returns on investment. This is actually a more cost effective way of driving traffic than other paid options including Adwords, advertisements in Facebook.
Importance of not being locked in to a commitment
The featured site offers options where it is possible for a client to avail services for the specific period desired. This is a lot different than options generally available elsewhere, where the clients are locked in to a program for a specific time frame.
For instance, a service that demands a client to sign up for a minimum period,, will entail fixed expenditure. In the event that the service does not deliver results as expected, the client will still have to pay for the services till the conclusion of the service. This is not the best option, which is precisely why the featured site has introduced a service where it is possible for clients to terminate as and when desired.
Jumpstart your race for rankings
The race for rankings can never be won, if clients do not keep pace with the competition. Effectively this means that a website needs to attract a large number of visitors the shortest possible time, for a particular duration to be able to climb faster on the rankings ladder.
The use of bots will help to boost rankings in the shortest possible time, consistently and at reasonable costs. It is important to keep the cost low, because if the cost of acquisition of clients is higher than the returns which will eventually come, then the whole model runs the risk of inviting failure.
Focus resources on core activities and let bots handle the traffic
The increasing pace of competition means that businesses need to focus on the core deliverables, rather than spending that time and resources on driving traffic to the websites.
By relying on the featured service and the bots, it is possible to focus all energies and resources on developing, enhancing the products and services. This two-pronged effort will reap rich dividends quickly and for a consistently long time. In other words, the products and services we continue to improve, while the digital marketing efforts will bear results in a cost effective manner.
Understand user behaviour to design solutions
The featured site uses bots to understand how users behave on a site. This information will make the difference in devising suitable concepts to attract visitors’ attention.
For instance, if users tend to skip particular pages of a website, it indicates that the content is of no value to the visitors. This will help websites to make suitable changes and retain client interest.
Bots can help websites to understand the sequence of opening pages, and create strategies around the sequence that visitors prefer. The featured site deploys bots to offer superior services to clients, helping websites attract high volumes of high quality traffic in the shortest possible time.