Digital Marketing to Boost Your Business

If you are an entrepreneur and a proud owner of your own start-up, one of the first hurdles you face is the matter of promotion and marketing. Getting the word out is the initial step to promote your business and end up getting more clients.

In a world filled with digital means of communication and publicizing, promoting your business is now easier than ever. However, you are not the only one. Marketing in an accurate way to reach the maximum eyes within a short span of time will be what gives you the cutting edge. The term digital marketing was first popularised in 2000 and can be interpreted as any form of marketing or promotion that involves electronic devices.

What is digital marketing?

In today’s world, digital marketing is the way to promote products and brands online and other digital media. Every business identifies with a specific target audience that will find most benefits with their services. Digital marketing helps channelize the promotions specifically to this particular target audience with the help of digital avenues and the internet.

There are various methods followed to implement digital marketing and promote the company. Some of them are mentioned below. It is ideal to find a firm that can take over the marketing side and ensure success regarding your digital marketing for the company. You can consider firms such as to entrust the digital marketing of your start-up.


Search engine optimization is the process of optimizing your online content to make it more likely for a search engine to show your website as the top result. 75% of prospective customers do their research using search engines such as Google. The results that pop up on the top are the ones considered most and those sites get the maximum amount of visits. There are a couple of methods through which an SEO can be implemented based on your preference.


Pay per click or PPC is a category of internet marketing where the advertisers pay a certain fee, each time their ad is clicked upon or viewed by a user. It is a way of paying per visit to the website. PPC allows advertisers to bid for placing their ads in a search engine’s sponsored links. PPC is a highly effective marketing strategy as it tends to generate more income than the amount to be paid to the search engine.

Google ads are the single most popular form of PPC marketing in the world. Each time a keyword is typed into the search engine, it comes up with a set of links or ads of websites linked to the particular keyword. The selection of these links is based on the quality of content and the relevance of the keyword.

Social media advertising:

Another popular form of advertising a brand or products. Facebook supports pages and promotions which are done based on payment to ensure the ad reaches more target users in the specified age group or category. Instagram has a similar feature as well, that helps market the pages or users.

Website marketing:

The website tends to be the single most important face of your company. They say the first impression is the best impression and the way the website looks tends to be the first impression that it leaves in the minds of the viewers. The ultimate goal of promotion using digital marketing is to attract, engage and convert your leads. Many of the tactics involved lead to the website, further stressing the importance of a solid website.

Content marketing

This is another integral tactic involved in digital marketing. This involves the promotion and marketing of certain content assets aimed specifically to the target audience. Marketing the content can be aimed at different purposes. They can be created to generate brand awareness, boosting leads, increasing site traffic etc. Blog posts, photographs, ebooks, testimonials, ad content, and infographics are some of the forms via which content marketing can be done.

Importance Of Integrated Marketing Strategies

This is an approach that creates a seamless experience for the target audience by combining all the tactics of digital marketing. Coordinating marketing strategies employed in different platforms and using tactics to support a centralized campaign can create a more unified brand message and improve the chances of success.

Depending on your marketing goal, the strategies and tactics used can be altered to suit the situation more aptly. It is important the message being portrayed is consistent across platforms to ensure authenticity. The same brand voice and tone should be maintained to create an identity and approach for the voice of the enterprise. All of this helps in improving the experience for the target audience.

About the author

Pushkar Kathayat

Pushkar Kathayat is the Chief Editor of TechGeekers. His passion is towards SEO, Online Marketing and blogging.