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The idea of marketing is to ultimately gain the attention and interest of customers to the extent that they want to purchase your product or engage your services.
However, talk is cheap and most people would instead not read up a lot of grammar.
Nowadays, people go to the internet to not only find the solutions to problems but to see these answers too.
Hence, the need for an eye-catching medium that gives step by step details on the use of a product or service that solves a particular problem.
Marketing via videos avails you this opportunity, and YouTube Marketing is an excellent avenue to do this.
YouTube Marketing allows for the promotion of goods and services online through the use of videos. The videos are made and uploaded online and used to showcase products to online users.
Some of these videos are shown for a few minutes before a standard YouTube video is played and is a relatively new online marketing strategy used.
The many advantages of YouTube marketing are listed below:
• Wide Audience Range:
About 40% of the world’s population use the internet. Online marketing has the broadest range of reach than any traditional means of marketing. YouTube has an average of one billion users daily. Don’t forget to checkout YouTube Statistics for more in depth knowledge about YouTube. Advertising products and services using YouTube give a broader audience to your product both locally and globally; and if your video is enchanting enough it has the potential to go viral so that people can share your videos with others.
• Target Audience:
With YouTube advertising, precision target based on location, age, recent searches and even time of day can be used to promote your product to the right target market for your product.
• SEO friendly –
Most search engines give you the option of images and videos to illustrate what you have searched for properly. Hence, if your product matches the search of an online user, depending on the keywords used to name the video, there is a high probability that your product pops up in the video section of most search engines.
• Advertising budget flexibility:
With YouTube marketing, the flexibility of pay per view (PPV) allows you to fix a weekly budget and the pay per view rate ranges from $.10-$.30.
Unlike other means of advertisement, YouTube marketing lasts longer, and it is like making an online sales person that showcases your product even when you are not online.
• High Content quality:
YouTube marketing avails you the opportunity to educate people about your product or services. It also gives you the chance to demonstrate your expertise and if possible provide the client a face to attach to a brand or product.
YouTube Marketing is a medium in which you can promote goods and services through eye-catching and captivating videos that may also show step by step details on the use of the product or service. It is easy to use the platform, relatively new and cheap that reaches a wide range of people around the world and if you get it right, you will boost your brand in more ways than one.