When it comes to Search Engine Optimization, it is something very dynamic and after few months, the factors that really matter in ranking a website higher in the search engine changes. In this article, we are going to talk about 8 different factors that will surely work to help you in SEO in the year 2018.
Meta Title and Description
These two things are prime most thing that every search engine has to look for in any web page of any website. You should keep a catchy title while having the keyword in the title as well as in the Meta description. These two are the only things which leads a visitor from the search engine to your website.
Images and Other Media
Images, videos and other media is also important. You can guess from the platforms like YouTube, how the digital media has become a great way of educating more and more people. Search Engine will surely give you search benefits if you try to include media such as Images and Videos. Many seo companies apply this technique.
Internal Linking is one of the most popular ways to link the whole content located at various pages on your website and search engine knows that this helps user and enhance their user experience. You can clearly see on Wikipedia, how different pages are interlinked and that may be one of the strong backend reasons why almost all of the Wikipedia pages rank high.
Backlinks still continues to be one of the most important factors that matter in the search engine rankings. The more quality backlinks you have, the more you are ought to rank higher in the search engine. This doesn’t mean you start building a lot of spam links. They are useless. You should only build quality backlinks by the means of methods like guest post and genuine commenting.
Factors like Keyword density can never be faded. Because there are prime things by using which any search engine will be able to find some particular kind of content which somebody is looking for. You should always be having some appropriate keyword density in the contents of your website or blog.
Likewise, backlinks, social media shares are a signal for the search engines that people are loving some webpage. Google and other search engine notice the popularity of various blog pages from these social signals and thus helps website to rank higher which has good number of social media shares. Famous Digital marketing institute Digi Expertise also guide advanced techniques of social media promotion.
You should include keywords related to the main keyword. This will help the search engine that you are including the content which the people are really looking for. You can make use of these matching keywords in various heading tags and paragraphs throughout the content of a webpage.
Content length is an important factor. In most of the cases it has been seen that the content which has more length is ought to rank higher than the content having short length.
So, these are the factors that will help in SEO to rank higher a website or blog in the search engine in 2018.