How to Use SEO To Boost Your Website Ranking

SEO is still one of the best ways to improve your SERPs ranking. If you are struggling to outperform your keyword competitors or to stay on top on search engines, you need to focus on your strategies. Many business owners find SEO a bit difficult and complicated. However, they can hire a professional SEO agency to help them boost their rankings on search engine. However, if you are looking for ways to increase the visibility of your website, here are some tips for using SEO to boost website rankings.

Relevant content

Creating relevant content for your website can help you boost your website ranking. You should optimize the content with relevant keyword phrase so that when a user searches for such keyword, you can rank well on search results. You should never substitute good content for search engine optimization. You can attract your target audience with relevant and informative content that will help them achieve their goals. Therefore, you should try and mix your content by including visual effects to impress your audience.  Don’t forget to be consistent with your content updates and publication.

Link Structure

You should try to develop websites that are link-worthy. This would help in boosting your website ranking. Try developing relevant links within the text. Giving links that are rich in keywords are much more recommended on websites than using shallow links. Try backlinking too, however, don’t overdo it. You can also integrate your social media pages on your website. You can also connect with websites in your niches so that they can help you build the reputation of your own site. However, this applies to websites that are already established with large audience.

Site Navigation

Another step to boosting your website ranking is to tactfully tamper with your sites navigation and be conscious of the links you paste on your website. The way your sites navigation is set up is important to how search engines determine the rank of each web page. If a reputable website can link back to your website, search engines will see your website as a reputable one.  In other words, the more often a relevant page is linked to within your website, the more PageRank flow it has and the higher it will rank in top search engine results pages for relevant queries. Majority of business owners and web owners are ignorant of this and they have no idea about how their internal link flow is set up. They don’t know that unimportant pages can never rank well on search engine results.

The reputation and relevance of your website is important to your search rankings. Therefore, you should try to optimize your site’s navigation, the link structure of your website and PageRank flow. This has the same effect as redirecting water to flow through a fit pipe as optimization redirects PageRank flow to the pages that are truly important. With all the steps listed above, your PageRank flow, website rankings are very likely to boost and take a major ranking leap in the SERP ranking.

About the author

Pushkar Kathayat

Pushkar Kathayat is the Chief Editor of TechGeekers. His passion is towards SEO, Online Marketing and blogging.


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