7 Things Every Freelancer Should Know about the Branding
A freelancer is someone who works independently of an employer, in other words, they are self-employed. This also means they may not necessarily have long term contracts with any one company or individual.
Freelancers are on the increase, and while it might have its perks, it can be challenging as a newbie.
But if you’re brave enough to weather the storm of somewhat uncertainty, your first step should be getting the right information.
So you’re definitely in the right place.
Here’s a quick glance through some of the best tips you can use as a freelancer, trying to make it in the world of branding:
To know more about how to really capitalize on these tips, continue reading below.
Everyone is a brand, whether it’s your personal brand as an individual or the general public perception of a multi-million dollar company.
Establishing an excellent social media presence that lets you put yourself and your business out there is a pocket-friendly and straightforward way to put yourself out there.
Do note, you don’t have to be on every social platform, stick to the most relevant ones for your business. Instagram is great for visuals, Linkedin for professionals, and so on. Find the best platform for your business and exploit it, the best way you can. You might also want to consider dividing your personal media account and business account to avoid discrepancies in your brand.
Focus on your strengths
It’s best to be yourself. It’s the most natural thing that comes to you. That includes acknowledging your strengths and working on that. Now that doesn’t mean you should ignore your weaknesses, but capitalizing on your strengths can yield better results in the long run. Your brand should reflect your best assets and highlight the best parts of your personality.
Create a unique persona
Just do it. What brand came to your mind when you read that sentence?
Nike perhaps?
Well, that’s because the brand has a catchy tagline, which through marketing, has been implemented into your brain.
All great brands have some unique persona or motto that helps distinguish them from the rest of the competition.
Just because you’re not as big as Nike or Coke, doesn’t mean you can’t create some unique persona your brand is known for. Find what separates you from the rest, highlight it, and then be consistent with it.
Get honest feedback
A brand is how your business is perceived by others. Not you, others. That’s your clients, your friends, absolute strangers just scrolling through your social media profile or blog. If the way you see yourself or want to be seen, doesn’t add up with the way others see you that can be a problem.
But how else would you gauge what others think, if not by asking?
Make it a habit to ask for honest feedback continually, then ask yourself, Is that how I want to be seen?
Why am I being seen like this?
Can I take active steps to direct the way I’m seen, by stopping, starting, or continuing certain things?
Once you answer this question, get some more honest feedback.
Showcase your previous work
This is known as building your portfolio. It would help if you showed your potential clients why you are the –best person they can possibly get to help them with whatever service you provide.
Clients who you’ve provided satisfactory services, too, would often not mind being interviewed or rating your services.
But you have to remember to ask for it. Your previous work affects how others see you, and could also affect your ranking and appearance in searches.
Invest in yourself
Investing in yourself is perhaps one of the most vital tips. It includes spending time and other resources to improve your skills. You could also reach out to a Digital Marketing Agency Brisbane to help you hone your skills and develop a better structure for yourself. It pays not to be frugal when it comes to improving yourself because through working on yourself, can you deliver the best.
Showcase your previous work
This is known as building your portfolio. It would help if you showed your potential clients why you are the –best person they can possibly get to help them with whatever service you provide.
Clients who you’ve provided satisfactory services, too, would often not mind being interviewed or rating your services.
But you have to remember to ask for it. Your previous work affects how others see you, and could also affect your ranking and appearance in searches.
So there you have it, 6 useful tips that are sure to separate you from the rest of the freelancing pack.
It always helps to look at the bigger picture when considering the amount of time, money, and effort you should spend on making your brand better and your life as a freelancer easier.
Freelancing is a growing trend in the business world, and while it might be intimidating when you’re starting out, you can excel with passion, hard work, and consistency.
And of course, a few great tips.
