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Competition plays a significant role in influencing the growth of a business. With the introduction of the Internet, competition for customers has increased tenfold.
Therefore, it is paramount to keep tabs on the competition by analyzing the strategies of your competitors to know how you can position yourself and be unique and strong in your niche. But how can you monitor your competitors? Here are the top five tools to help you track your business competitors.
1. Keyword Ahrefs
Ahrefs is a tool that can help you steal your competitors’ search traffic. It is true that the process of getting a higher ranking on Google and other search engines can be very overwhelming and this is where competitors get an edge. For better ranking, you should set several things right including the keywords you target.
One way of doing so is by checking your competitors’ organic search. Ahrefs is a research tool that can help you understand the pages that send them flowing traffic and the keywords they rank for.
When doing your research, try to figure out the opportunities you can apply to boost the ranking on your site. It could include coming up with a similar but potential topic that competitors didn’t cover, creating better resource than their pages and choosing better target keywords.
Moreover, you can use Ahrefs to search domain authority and new and old referring domains of your competitors. You can understand the number of links they earn each day and how far you are in competition.
What type of content makes your competitors popular? The answer to this question can help you set some things straight on how you can go ahead. It aids you to observe the conversations they focus on and the customer section they target more.
There is no need for copying their content but find ideas on the topics customers are interested in. One of the best tools to use for search socially shared content is BuzzSumo. The tool allows you to search content based on topic, keyword, subject or brand. It also lets you identify the competitors you didn’t know or considered before. The tool is pretty simple to use. All you do is to input their URL and get a list of shared content from a competitor.
Apart from creating quality content, there is still one more essential task —building quality backlinks to these content pages. With a tool such as Ahrefs, you can quickly find backlinks for any URL.
Those backlinks from authority sites are very beneficial, and you can use them to leverage your ranking. Filter the referring domains by the Domain Rating. The most powerful sites always appear at the top. Reach out to several sites directing to your resource. Even though some may not necessarily link to your content, they can help share it thus improving your natural links.
4. Monitor their Social media
Keeping an eye on competitors’ social channels and posts can benefit you in getting insights into what they share, how they handle clients and topics they target most.
You can set up Twitter and Facebook lists, follow or liking their pages. One of the most critical tools to use is number lookup. Such a tool can help you to find out all social media profiles with only the phone number of the owner and then use other tools to track competitors’ content across various social platforms.
It also makes it easier for you to add the competitors you want to track across networks. You can see any latest content from competitors on social media.
5. Read Blogs and News
Blogs and news produced by competitors can motivate you to create your content. If a competitor releases newsletters, try subscribing to them and keep updated on their posts. Through them, you can note topics and ideas that are helpful to you.
You’ll also understand what is popular or going on in your industry.
What competitors are doing across all verticals can help you know what they are up to. The tools above can help you build and improve your marketing efforts and aid grow your business.
Author Bio – Valerie Malecha is a content writer for Spokeo. She has a great experience in marketing, travel, business and relationship sphere.