artificial intelligence

How Can Machine Learning Improve Businesses?

The amalgamation of technology into the trade is key to a successful business in modern times. Small or large, businesses have adapted to changing technology for superior results. Artificial technology has quietly become a daily driver among many businesses.

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Here is how the latest trend in technology, artificial intelligence, especially machine learning can help revamp your business.

Understanding customer Behaviour

The 21st-century customer is smart, quick and has a low attention span. For you to understand what your audience is looking for you need to know what are they following?, What’s driving them currently? and more.

A humongous amount of Data from various social media pages and website can help companies map a pattern of customer behavior. Machine learning can then be used to derive predictive results in accordance to these data.

Online security

When your business is global it has to be on the World Wide Web. There are hundreds and thousands of employees working in an organization, their security is a priority. Manual protraction of your business is inefficient and limited.

With machine learning, a simple interface can be developed that works round the clock efficiently and responds to external threat much faster. From fingerprint sensors to facial and sound recognition, ML can be used for a wholesome security.

Hardware Development

Business is all about who can serve its customer better and faster? Companies are investing millions in developing tools that make product production much faster.

Where there are various time and financial restrictions with humans, machines can work 365 days 24*7. ML algorithms in robotics have been heavily incorporated by numerous organizations in a medical, automobile, electronics, aeronautics, and other sectors.

Financial Check

With a vast history of financial data available, machine learning can be used to analyze this information. Mainly derive, fraudulent transactions, portfolio handling, providing loans, etcetera. Machine learning can be developed to ultimately help the customer with better security, service and overall experience.

Spotting Spams

Organization and individuals receive spams on a daily basis. Machine learning has been used to detect such spams for a while now. A vivid example would be your email company- that uses existing data and guidelines to derive if a mail is a spam. There are advancements in the same process with the application of deep learning.


Again, understanding customer behavior is necessary. Machine learning algorithms can use key information like the latest trends, customer purchasing history, most searched item and more to develop a model that recommends product specific to customers current environment.

The ML should also be adaptive and change as quickly as customer shifts. Especially useful in E-commerce and other social media business.


Machine learning and artificial intelligence have perfectly placed themselves in our lives without us noticing. Artificial intelligence is the future of technology. In no time will we see flying cars and iron suits, all with machine learning.

A neural network similar to that of ours accelerated the functioning of artificial intelligence making it more human. In the midst of all this, it is important to understand that we cannot completely rely on artificial intelligence.

About the author

Pushkar Kathayat

Pushkar Kathayat is the Chief Editor of TechGeekers. His passion is towards SEO, Online Marketing and blogging.