Search Results for: Influence marketing

A Beginner’s Guide to Search Engine Optimization

Search engine optimization (SEO) is a process meant to increase the quality and quantity of your website’s organic traffic. Several years ago, when Google was only building the foundation of its algorithm, SEO used to be all about keywords, which were spammed throughout a website’s content and used intensively as anchors for link building campaigns….

Identity Resolution: Advantages for Increased Operational Efficacy

It is evident from the present scenario that the introduction of the latest channels and platforms has promoted non-trivial issues related to customer experience. One of the most salient concerns is the identification of customers. Individual recognition of the customers is of extreme importance, regardless of the type of industry you are dealing with. It…