When you own a business, you have to have one eye on the future at all times. How are changing lockdown restrictions going to affect my business’ sales? If a different party gets elected at the next election, how is the amount of tax I have to pay going to change? These are just a…
There is a popular generational theory that a familiar historical context unites people of one generation. This is certainly evident in marketing, where specific marketing strategies are better suited for different age groups. This bespoke targeting has become as commonplace as geographical targeting when selling goods and services. There is certainly a strategy for the…
Just as all living things need water, businesses require data. Without it, they dry up and die. That said, just like water, data needs directing. Otherwise, it can either seep into the cracks or wash out a village. This is especially true when multiple stakeholders are contributing to that data stream from various vantage points…
If you want to keep your business’s cybersecurity as tight as possible, you need to start with education. Sadly, most people have poor password habits already, with an estimated 65% of people using a single password for all of their accounts. Can you say easy hack?! Imagine all of your company’s software and other logins…
We see a global increase in online activity and that is to be expected when people are instructed to stay at home. Taking action on the Web seems to be made easier than performing it physically. Thus, we have gathered a list of five reasons why you should have a website related to your business…
Digital marketing is becoming more effective for developing brand awareness, and it also helps to present your business or brands to a larger arena of audiences. Apart from offering quality services and products, you also need to consider some effective digital marketing strategies in 2021. Best Digital Marketing Trends To Follow In 2021 Digital marketing…
