Ways to Make the Most out of Google AdWords Campaign

Every business is looking to grow and given the importance of online presence, people are looking to invest even more money in it.

With so many different methods of internet marketing out there it is easy to overlook some things. One of the best examples of that is Google AdWords.

It was extremely popular when online marketing was starting to become more popular, but it seems that AdWords is no longer something that a lot of businesses turn to.

This is a bit difficult to comprehend since it has so much to offer. And creating a successful campaign is not that hard as long as you are willing to put time and effort into it.

Given that your competition is not making use of this, you should seriously start your campaign right this minute. And here are some tips to ensure it is a success.


There are some free tools that can accompany your campaign and help taking things to that next level. A good example of that would be Cleverads – The Most Powerful Free Google Advertising Products. Just as the name suggests, you can upgrade your arsenal without paying anything and benefiting a lot.

Preparing a Plan and Setting Realistic Expectations

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If you have been doing business for a long time, you should probably be aware of how important it is to have a clear plan. Even more so when you are looking to get started with something completely new.

Realistic expectations are also something to keep in mind. Mainly because you can get yourself in a position of losing all the motivation. It happens quite often since so many newcomers expect to break records only to disappoint themselves.

Reality check and clear ideas should be one of your priorities, no questions asked.

Targeted Audience

Ads that you get from AdWords are meant to target a particular demographic. In other words, you should have an audience in mind, your perfect customer if you will.

Going completely blind and spending money on irrelevant things will not bring you any positivity. It is crucial to know where your customers are and how they are likely to react.

Landing Page

If you read popular news outlets, you should be aware of all the clickbait headlines. This is one of the dirtiest tricks but with how much people are clicking it, there is hardly any need to be surprised about it. If you need better assistance you can hire a Google AdWords consultant.

You, on the other hand, should not attempt this. People will leave the site immediately and your bounce rate will increase immediately. And you can expect to get some penalties from Google.

Keyword Research

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The copy of the ad itself is important but you should not underestimate the importance that goes into keyword research.

Sure, it does come down to your niche and all that, but you can still expect that the most popular keywords will cost a lot and ranking them will take work.

Ideally, you should focus on longtail ones because they have a higher chance of converting since people who type them in the search engine has a stronger intent to make a purchase.

Mobile Users

Do not neglect people who are browsing on their tablets and smartphones. It is important to remember that more and more individuals are making purchases via mobile devices because of how convenient it is.

Retargeting and Remarketing

The majority of people who visit your site will browse it and not spend any money. You can make use of a retargeting campaign by trying to get the previous visitors to come back again.


It will take time to test certain combinations and so on, but you should not spend too much time on anything that is underperforming.

There is an infinite amount of available combinations and moving on to the next one would be much more efficient. Not to mention the fact that it will have a better result thanks to all the experience you have accumulated in all your previous attempts.


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Keep track of things and make the necessary adjustments. It is crucial to check on your campaigns as often as you can since you could be losing money every day. Moreover, you will likely have multiple ads and keywords active at the same time. Changes are bound to happen along the way. And do not forget about events in the industry itself since it also influences the overall campaign.

In a word, it takes time to master Google AdWords but the effort put in that is certainly worth it. Given how underutilized this technique is these days, it should not be a stretch to suggest that you can gain a significant edge over your competition.

About the author

Pushkar Kathayat

Pushkar Kathayat is the Chief Editor of TechGeekers. His passion is towards SEO, Online Marketing and blogging.