Magento has become the leading e-commerce platform. Since it’s open-source, it can be used for just about any store. If you want to use Magento Commerce for your website, you should know that it comes with a bit of a learning curve. This shouldn’t put you off from using it. Here are some ways that you can get the most out of your Magento experience.
The first thing you should do when you get a Magento Commerce site is to sign up for product alerts. Joining these notifications can help you keep track of consumer behavior and increase sales. This clever feature allows customers to receive alerts when new products have been added to your store, or when a price has dropped. This feature reminds customers to purchase directly from you, and it has them returning to your e-commerce site.
You don’t want your Magento site to look like all of the others out there. You should take advantage of custom branding as soon as you get started on there. This is one of the best ways to leverage your branding and to have customers return to your website. The right branding can help you retain your customer base and increase sales. Use a theme or customize your site until it speaks to your vision.
Customer reviews are extremely important for the success of your e-commerce site. Customers trust your online store when they can read reviews on your products. Try to include as much user-generated content on your website as much as possible. This can include case studies, product reviews, testimonials, or a message board where they can share their online shopping experience.
Don’t be afraid to ask your customers to write reviews after they purchase some of your products. This is the best way to get an honest look at your products. When customers write a review, they’re sharing what’s on their minds. Since regular customers spend three times more than new customers, so you want to have them keep coming back.
You can quickly update your inventory on Magento. This is a feature you want to take advantage of so your customers are aware of these updates. A frequently-updated website is a site that sells out of products quickly. Update your e-commerce site as much as possible.
Using the right Magento theme is important to your website’s success. As previously stated, you can customize your site so it best reflects your logo and branding. Or, you have the option to install a theme from the Magento Marketplace or on a third-party website. When you choose a theme, you should keep some of the following features in mind:
- Small banners
- User search experience
- “Quick View” buttons
But you should avoid having “Ghost” buttons on your website. These are transparent buttons with white borders on your home page. Ghost buttons can have customers leaving your website. On your site’s design, you have to determine whether your theme has ghost buttons and ensure that your buttons are visible.
When it comes to setting up your Magento website, SEO should not be overlooked. Without optimizing your website and content for search engines, your e-commerce site will never appear in search engine results. While most websites require three or four pages for optimization, the process is different on Magento.
Configuring the settings in your CMS is what you need to do to ensure that your e-commerce site ranks higher in search engine results. Some of these factors include:
- Creating an XML Google sitemap
- Optimizing your store with “no follow” tags
- Modifying .htaccess to reduce duplicate content
- Using a unique title and meta description, including keywords for categories, product pages, etc.
Not only should you choose the right Magento Extensions, but you should manage them as well. Make sure all of them are up to date and in working order. The right extensions can make your life easier. They can add more features to your website, or create an easier experience for your customers.
There are plenty of Magento extensions on the Magento Marketplace. One of the best ones you should consider is Mofluid. This extension does all of the work for you. It customizes your website, includes mobile payments, and makes your website mobile ready. Your customers will also receive push notifications, so they never miss out on new products or sales.