It’s not hard to see why the licensing model has become commonplace in the software industry. After all, it offers companies benefits over the traditional and standard models of sale. As its name implies, it refers to the process of monetizing products licensed instead of sold. This means that conditions and terms exist that end-users…
At some point, after you launch your Shopify store, you will ask yourself this fundamental question: how am I going to drive traffic to my website? You must get your website in front of your potential customers in order to draw them to your Shopify store. The more exposure you can get for your website,…
Consumer needs and expectations are changing at a remarkable rate. Today’s consumers are busier and more tech-savvy than ever before. In addition, they have recently become more concerned with their overall health and well-being, due to the recent and unforeseen global pandemic. As a result, they are making more purchases online and have higher expectations…
Achieving financial freedom must be one of the top priorities of business owners and marketers. Aside from the usual objectives of obtaining market stability and business growth, attaining financial independence is one of the most challenging parts of one’s entrepreneurship journey. It isn’t something that can be achieved easily. There are certain considerations that you…
There is a popular generational theory that a familiar historical context unites people of one generation. This is certainly evident in marketing, where specific marketing strategies are better suited for different age groups. This bespoke targeting has become as commonplace as geographical targeting when selling goods and services. There is certainly a strategy for the…
Link building has not vanished. Getting a link from other websites fulfills your SEO goal. Google always appreciates backlinks because it helps the search engine bots to crawl much quickly. Guest blogging is one such link building strategy that offers a chance to include links as well as share to a wide audience and enhance…
