Search Results for: Influence marketing

The Licensing Effect: How Software Licensing Can Earn You More Revenue in 2022

The Licensing Effect: How Software Licensing Can Earn You More Revenue in 2022

It’s not hard to see why the licensing model has become commonplace in the software industry. After all, it offers companies benefits over the traditional and standard models of sale. As its name implies, it refers to the process of monetizing products licensed instead of sold. This means that conditions and terms exist that end-users…

How to Use Your Social Media to Drive Traffic to Your Shopify Store
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How to Use Your Social Media to Drive Traffic to Your Shopify Store

At some point, after you launch your Shopify store, you will ask yourself this fundamental question: how am I going to drive traffic to my website? You must get your website in front of your potential customers in order to draw them to your Shopify store. The more exposure you can get for your website,…

How the Digital Transformation is Disrupting Retailers in 2021

How the Digital Transformation is Disrupting Retailers in 2021

Consumer needs and expectations are changing at a remarkable rate. Today’s consumers are busier and more tech-savvy than ever before. In addition, they have recently become more concerned with their overall health and well-being, due to the recent and unforeseen global pandemic. As a result, they are making more purchases online and have higher expectations…

A Business Owner’s Guide To Financial Freedom

A Business Owner’s Guide To Financial Freedom

Achieving financial freedom must be one of the top priorities of business owners and marketers. Aside from the usual objectives of obtaining market stability and business growth, attaining financial independence is one of the most challenging parts of one’s entrepreneurship journey. It isn’t something that can be achieved easily. There are certain considerations that you…

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3 Examples of How Online Tools are Replacing the Baby Boomer Service Industry

There is a popular generational theory that a familiar historical context unites people of one generation. This is certainly evident in marketing, where specific marketing strategies are better suited for different age groups. This bespoke targeting has become as commonplace as geographical targeting when selling goods and services. There is certainly a strategy for the…