If you’ve been asked by your organisation to make a webinar, it can seem a daunting task. You may even be thinking ‘What is a webinar?’ if you haven’t had to tackle one before. Well, this article will hopefully help.
A webinar, webcast or web seminar is a live, online broadcast that companies or individuals present to their audience. It is often accessible around the world or across a large area, like most things that are on the web. Webinars let the host share videos, presentations and other media via a condensed broadcast, meaning that it’s easy to teach via them or spread knowledge. They are very popular for this reason.
The success of a webinar is often measured by registration uptake or how many people attend. However, achieving these things can be difficult in such a fast-paced world. People often skip over webinar sign-up forms or delete email invitations. Even if they do bother to register, how do you ensure they actually turn up?
The best way to ensure a high registration and good attendance is to offer a webinar on a topic that really grabs their interest or teaches them something valuable.
Here is the best way to choose an excellent subject every time.
1. Decide what you want your webinar to achieve
Choosing a really good webinar topic can be challenging. The first thing you need to know is your goal. What do you want your webinar to accomplish?
Here are some of the reasons you might be holding a webinar:
Webinars can be an excellent marketing tool. In fact, in 2020, 99% of small businesses said webinars represented a critical element of their marketing plan, whilst 89% of them said that they generated more leads than other channels.
By creating a webinar that demonstrates how your product can benefit your customer, you can potentially generate new sales.
Although a video call or video conferencing platform can be great for group discussions or departmental liaison, they aren’t ideal for staff training as people interrupt too much and they often lack structure. A webinar, on the other hand, lets you take control of the agenda. All you need is a host and, if necessary, some presenters.
A webinar is an excellent way to teach your staff as you can reach a large amount of people in one go. This even applies to remote workers who may only be on-site once or twice a month.
If your product has been out a little while and it is now becoming apparent that your customers need help with understanding certain functions, then a webinar can solve these problems.
2. Decide your target audience
If you try to produce a webinar that’s generic or that’s supposed to appeal to everyone then it will likely fail. As such, you need to decide on a core target audience and aim to cater for their specific needs.
3. What do your attendees need?
If you can get your webinar to solve a problem for your attendees or teach them something vital, then those attendees will likely show up.
Research your target audience well and figure out how your webinar can be tailored to meet their needs as well as help your company.
4. Set your webinar topic.
Once you have a shortlist of topics, it’s time to pick the one you want to choose this time.
Discuss the ideas you have on your list with relevant colleagues and see what they think. They may see a reason why one of the topics is more pressing than the others.
You might also like to check what keywords are popular right now, as this lets you see whether your topic is being searched for online. If your webinar topic isn’t being searched for, then you should probably choose something different.