It only takes seconds of being online before you are face to face with YouTube‘s video content. This is definitely true whether you are scrolling through your feed on Facebook or you have been caught into a loop of viral, trending videos.
Do not let the flavor of the week compilations and cat videos fool you, though. YouTube’s entire active reach of over one billion users is surely nothing to scoff at from the marketing perspective. Furthermore, with video content believed to take over the online word in no time, more and more internet marketers actually continue to hop on an ever-growing video bandwagon.
Despite of the fact that video content is booming nowadays, a lot of marketers tend to overlook YouTube optimization fine details. Just as you would optimize your blog content or social media posts, videos also require the same attention for YouTube ranking purposes, scoring precious views as well as growing your subscriber count.
What YouTube Optimization Really Means for Internet Marketers
Chances are you have already searched a how-to video in YouTube before, most especially since educational content can represent the YouTube marketers’ bread and butter. Do not get it twisted.
The SEO of YouTube is not about merely focusing on your videos’ minor details, which impact its potential to rank in search results as well as reel in viewers. But, the good thing about it is that YouTube optimization is quick and straightforward. In this post, we have outlined some of the changes that you can make to future and current videos in order to make sure that they are search-friendly to all your target audience.
1. Inserting Phrases and Keywords into Your Video Titles
This very important piece of YouTube optimization is surely the most obvious. As a matter of fact, this is similar to a title tag or an H1 in blog post. Every internet marketer should know that phrases and keywords are very important to increasing the visibility of your videos via search engines as well as YouTube alike.
2. Incorporate the Right Keywords in Your Video Descriptions
Video descriptions definitely need your attention if you are on the hunt for YouTube rankings. At a glance, the description of your video might seem like a spot to summarize a content. But, the reality is that when it comes to YouTube optimization, video descriptions are surely the most important aspect when it comes to driving more traffic as well as simultaneously scoring new leads.
3. Fine-Tune Your Closed Captions and Transcripts
Just a tip, Google crawls closed captions and transcripts of YouTube videos. However, that is done if they are uploaded and crafted manually by their creator and uploader. Taking the time to properly optimize your transcripts as well as closed captions beyond an auto generated option definitely represent a massive opportunity for the SEO of your YouTube.
4. Spend More Time on Tags
There is actually a debate that’s concerning how much weight tags can hold in the SEO terms of YouTube in 2017. However, conventional wisdom keeps on telling us that they are useful that all your videos appear in related searches.
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